mohit recent blogs: Feb 21, 2012

For years, white papers have been the gold standard of content marketing. But unfortunately, in some cases have become a victim of its own success as sellers or misuse of the term churn out poor quality of the content.

Despite these problems, giving birth to a huge value. Recent research has shown that 50 percent of traders find valuable technical papers and 83 percent of technology buyers say they are “moderately to extremely influential in helping you make your final purchasing decision.”

So how do you know if yours is good enough to make a positive impression on prospects? If any of these five symptoms, can be “sick” and in need of an update.

1. It is no longer relevant. If the problem is covered in its White Paper is no longer relevant to your industry, it is probably time to scrap the whole thing and start over. Not only fail to generate customer interest, but the promotion of a behind the times of the documents makes it seem as if your company does not keep up with current trends.

2. The data is outdated. White Papers Most good examples include data or timely. In cases where the issue is still relevant, but the data are out of date, the upgrade to the latest facts, figures and case studies will give cosmetic surgery you need to move on.

3. It was never relevant. Too often, companies create technical documents that are interesting to them, but their prospects. For example, a web design company would not want to publish an article on writing HTML code – that’s what clients hire her to do so. Instead, you should consider the possibility of hiring the best web design firm or saving money on your web design project.

4. Not a white paper. In a race to provide what prospects want, some organizations have mistakenly mislabeled their brochures, sell sheets and content of other marketing, such as white papers. Remember, this unique piece of marketing should not talk about your company – to discuss a problem (or industry trends) and present a solution. It should also be long enough to cover the topic in some detail, three to ten pages is typical.

5. It is interesting. A good writer can make even the dullest subject interesting, and a bad writer can make even the most interesting subject cloth. If the white paper does not engage the reader from the beginning, his interest will fade quickly. If delivery uninspired is the problem of his paper, a simple rewrite because back in the game.

If the white paper shows one of these five symptoms, all is not lost. A good editor can give you ideas and tips on how to get on track, often as part of a free consultation. As the doctors always say, if you have symptoms, do not ignore them – they just get worse. Instead, take your white paper to an expert for a quick check and make sure this powerful marketing tool content is working for you.

Megan Tsai is an experienced communicator and award-winning writer. As a full-time freelancer, offering business writing, copywriting and marketing communications for companies and advertising agencies.

Article Source:-http://millet757201.typepad.com/blog/2012/02/white-paper-tips-5-symptoms-of-a-sickly.html

Tuesday, February 21, 2012

White Paper Tips - 5 Symptoms of a Sickly

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