His work in commercial radio? That is a question that any entrepreneur who invests a lot of money on advertising on the radio ask, and then asks the producer of the production, followed by friends, family, brother, sister to read and domestic animals and any another person who will hear the question. Not surprisingly, each person listening to that advertising has a different opinion. Whose opinion is right, though? Does a co-worker who have been working for years that has no experience in advertising or commercial radio experience in writing, but they are good friend? Is your brother who has been extremely successful in his business but has never been written or ever used the publicity? Or is your instinct?
Nine times out of 10 I would say that the gut is more accurate than a lot of unqualified people he consulted. I'm not saying these people have valid opinions. I'm saying that no qualified opinions. If you need surgery that relies on the opinion of your brother or co-worker rather than a doctor? If the answer is no, then why trust your opinion on what makes a commercial radio more effective than a qualified professional who writes advertising for life?
What does a qualified professional in the field of commercial production of radio? Is your vendor radio station? Probably not. Your job is to sell the business, unfortunately, with cuts to many radio station also become the person writing commercial radio. Again October 9 times ... is not very effective. So what if you want an effective commercial radio? Seeking professionals who do independently. These are people who do nothing but create radio ads. People receiving feedback from customers on a daily basis about what works, what does not work, what worked and what is currently running.
There is no silver bullet, and no one will be able to tell 100% that commercial radio will do wonders. However, an assumption of a qualified professional who knows what they are doing in the field give you a better chance of success than a well-known opinion without reservation.
"However, the radio station said it will produce commercial free radio." Why would I want to spend money to occur elsewhere? Due to the quality of the commercial radio station receives radio is night and day compared to the professional production company. A probable that work, not the other. I'll let you guess which one has the best chance of success. In a nutshell ... you get what you pay for. The radio station that keeps you from having a professional from outside the radio station to create their radio commercial, why? Because they would rather see them spend that money on buying media rather than having to use those dollars to have an effective commercials produced outside their doors. Not the fault of the seller, you may not know any better. But now you do.
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Monday, August 8, 2011
The Philosophy of Being
As I have trouble sleeping, "being" rather than "doing," fills me with the "homework" that threaten to steal, or at least, the poison of my peace. Bombarded by a "to do" list that is relentless and insistent, like an army marching through my mind, a sleeping pill and expect the best. Something has to put the "breaks" the wheels turning in my head constantly. Perhaps you've heard the saying, "I slept like a baby?" I'm envious of that innocent children the ability to fail in bed seconds after being asleep. Children do not "toss and turn" unless something is bothering them. As you begin to feel groggy and a little more relaxed thinking, "What bothers me I can not relax when I want?"
Being vs. Do
As adults, our days are jam-packed with work commitments, school, family and social life. So full that there is no drive-through restaurants so we can drink in the car while talking on speaker phone, all while driving (oh, come on, I've seen it!). Back to work, what kind of emails while talking on the speaker. In the supermarket, shopping and talking, because thanks to the handset. In the gym, which exercises while watching TV or enjoy your favorite music through headphones piping. The point is that we are a society of multi-taskers. Award of the American efficiency, as it leads to higher profits. The belief is: you get more and more. Our society is one of the "doers". Like ants, we had our morning coffee in a cup of nearby rushing to work so that we can produce, produce, produce, so we can quickly return home in time to gobble up something for dinner, so you can get to the next activity on our agenda. At night, though should be exhausted, he lay awake and rewind problems of the day, which increases our anxiety, until we have to resort to a sleep aid. Tomorrow morning, the cycle begins again. Our society believes to be unproductive (which I will from this point as "being") is a burden to society. The philosophy is: if you want to get ahead, do not get caught up. Therefore, running madly in ourselves and others. We strive and others. In seeking to produce, unless we see each other as human beings and more as "objects" to be manipulated. No malice is intended, we're just trying to get ahead of anyone else.
Equinimity
The Buddhists have a belief about how life should be lived, and is well encapsulated in one word: fairness. The word means: all the things that are kept in balance by a check and balance system. The dictionary defines it as: "Uniformity of mind, especially under pressure" (merrium-webster.com). The most simple synonym might be: fair. Imagine that the uniformity of balance perfectly on a balance beam, or floating in the water so they are floating. Maybe you've seen a person balancing a load on her head, seemingly without effort? These are the physical manifestations of equanimity. Equanimity is not a physical term. Refers to a mood or a "being-ness" versus a "do-be." The very word sounds like the word "equality", which means balance. Maintaining balance is a prerequisite to the way that equality of treatment to another. If I have an image of myself as a "doer" when those around me are "being" might envy him, or conversely, may denigrate it. Many people have no relation to "being-ness" and do not know how they feel or what to do when you are forced to simply "be."
A common practice in Buddhist meditation is to withdraw in silence for a weekend or a long period of time in which participants learn to appreciate quiet, yet their minds occupied by the practice of silent meditation. They greet each other in silence, eating together in silence and meditate in silence. They are training in being rather than doing. They are learning to accept and honor the serenity, and thus find its central location, its equanimity.
Being vs. Do
As adults, our days are jam-packed with work commitments, school, family and social life. So full that there is no drive-through restaurants so we can drink in the car while talking on speaker phone, all while driving (oh, come on, I've seen it!). Back to work, what kind of emails while talking on the speaker. In the supermarket, shopping and talking, because thanks to the handset. In the gym, which exercises while watching TV or enjoy your favorite music through headphones piping. The point is that we are a society of multi-taskers. Award of the American efficiency, as it leads to higher profits. The belief is: you get more and more. Our society is one of the "doers". Like ants, we had our morning coffee in a cup of nearby rushing to work so that we can produce, produce, produce, so we can quickly return home in time to gobble up something for dinner, so you can get to the next activity on our agenda. At night, though should be exhausted, he lay awake and rewind problems of the day, which increases our anxiety, until we have to resort to a sleep aid. Tomorrow morning, the cycle begins again. Our society believes to be unproductive (which I will from this point as "being") is a burden to society. The philosophy is: if you want to get ahead, do not get caught up. Therefore, running madly in ourselves and others. We strive and others. In seeking to produce, unless we see each other as human beings and more as "objects" to be manipulated. No malice is intended, we're just trying to get ahead of anyone else.
Equinimity
The Buddhists have a belief about how life should be lived, and is well encapsulated in one word: fairness. The word means: all the things that are kept in balance by a check and balance system. The dictionary defines it as: "Uniformity of mind, especially under pressure" (merrium-webster.com). The most simple synonym might be: fair. Imagine that the uniformity of balance perfectly on a balance beam, or floating in the water so they are floating. Maybe you've seen a person balancing a load on her head, seemingly without effort? These are the physical manifestations of equanimity. Equanimity is not a physical term. Refers to a mood or a "being-ness" versus a "do-be." The very word sounds like the word "equality", which means balance. Maintaining balance is a prerequisite to the way that equality of treatment to another. If I have an image of myself as a "doer" when those around me are "being" might envy him, or conversely, may denigrate it. Many people have no relation to "being-ness" and do not know how they feel or what to do when you are forced to simply "be."
A common practice in Buddhist meditation is to withdraw in silence for a weekend or a long period of time in which participants learn to appreciate quiet, yet their minds occupied by the practice of silent meditation. They greet each other in silence, eating together in silence and meditate in silence. They are training in being rather than doing. They are learning to accept and honor the serenity, and thus find its central location, its equanimity.
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